via Bloomberg
An anti-soda group has asked singer Beyonce to ditch an endorsement deal with PepsiCo Inc. (PEP), saying its products contribute to obesity.
“You occupy a unique position in the cultural life of this country and are an inspiring role model for millions of young people,” Michael F. Jacobson, executive director of Center for Science in the Public Interest, wrote in a letter to Beyonce released by the group.
“By lending your name and image to PepsiCo, you are associating your positive attributes with a product that is quite literally sickening Americans.”
The group’s 1998 report, “Liquid Candy: How Soft Drinks are Harming America’s Health,” ramped up pressure on soda makers to more clearly label products and market less to children.
